Frich is on a mission to make money social. They help Gen Z achieve their financial goals by giving access to peers’ financial date and empowering Gen Z to build better financial habits as a community. Generation Z, more than any generation before them, learns through digital social connectivity. The financial system was set up on radical privacy, and thereby has not been able to adapt to the needs of a new generation. Frich is addressing that gap and helping move the financial sector in to its social future.